1. Introduction
Lumily LED Lighting Ltd ("Lumily", "we", "us", "our") is committed to protecting your privacy. We are the data controller of your personal data under UK GDPR and the Data Protection Act 2018. This policy explains what personal data we collect, why we collect it, and your rights.
2. Data we collect
Identity
Name, username
Contact
Delivery and billing address, email address, telephone number
Financial
Payment details (processed by our payment provider — we do not store card numbers)
Transaction
Products purchased, order history
Technical
IP address, browser type, device identifiers, pages visited
Marketing
Your email marketing preferences
3. How we use your data
- To process and fulfil orders, including delivery and after-sales support
- To process payments and prevent fraud
- To send marketing communications where you have opted in (you can unsubscribe at any time)
- To improve our website and user experience through analytics
- To comply with legal and regulatory obligations
4. Who we share your data with
- Royal Mail, DX Freight — delivery (name and delivery address only)
- Shopify Payments / Stripe / PayPal — payment processing
- Judge.me — product review requests (sent with your consent after purchase)
- Google Analytics — anonymised website analytics
We do not sell your personal data to third parties under any circumstances.
5. Data retention
We retain customer order data for six years from the date of transaction in line with HMRC requirements. Marketing preferences are held until you unsubscribe or request deletion.
6. Your rights
Access
Correct
Erase
Restrict
Port
Object
Under UK GDPR you have the right to access, correct, erase, restrict, and port your personal data, and to object to processing. To exercise any right, contact support@lumilyled.co.uk. We will respond within one calendar month.
7. Complaints
You may complain to the Information Commissioner's Office (ico.org.uk) if you believe we have not handled your data correctly. We would appreciate the opportunity to resolve any concern directly first — please contact us at support@lumilyled.co.uk.